Most commercial organizations are structurally misaligned.

I help high-tech B2B leadership teams redesign their Go-To-Market architecture — from structure to accountability.

I bring 25 years of executive experience in semiconductors and technology. I’ve led global commercial teams, built GTM models from scratch, rebuilt them when performance broke, and turned them around when growth stalled.

Not theory. Built it. Fixed it. Led it.

I operate at board level.

Gerton Jansen

What I Focus On

  • Commercial organization design
  • Sales & marketing alignment
  • Executive advisory & transformation
  • GTM architecture in semiconductor and high-tech B2B environments

Who I Work With

  • CEOs, CFOs, Heads of Sales
  • Large private and public companies
  • Semiconductor and high-tech B2B organizations
  • Situations where GTM requires structural reset